Posts Tagged ‘Romain Mesnil’

Eye-raising sponsorship search

The preview video was viral on the internet and picked up by foreign press. Romain Mesnil, French pole vaulter, running the streets of Paris in nude to highlight the difficulty that sportsmen are facing in maintaining / obtaining sponsorship in times of economic downturn.

[youtube]http://www.youtube.com/watch?v=sKiBEA58sxI[/youtube]

It certainly generated a lot of buzz, particularly when the preview stated towards the end “Rendez vous le 31 mars… Vous n’avez encore rien vu”. So today’s the 31st of March, and guess what, there’s not much that is new really – just an extension to that preview, saying he is now up for auction to wear your brand. Note that the newly released video now has text in English too, presumably he’s also open to foreign sponsorship that’s not based in France now that the video has gone international.

I don’t know what I can say for the passerbys in Paris (in Montmartre, in Marais, on Pont des Arts etc) on the day(s) he did the run though. What an eyeful?

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